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Publication | 20. July 2020

AUMA: Economy needs trade fairs

Well-known companies explain why they exhibit at trade fairs

The current crisis is threatening people's health worldwide and putting an unprecedented burden on the economy. Numerous players in the event and trade fair industry are also extremely affected by the current situation. In Germany for instance, more than 150 trade fairs were cancelled or postponed since the outbreak of the corona pandemic. Among them are many leading international trade fairs, such as Innotrans or WindEnergy Hamburg, where EPHY-MESS has participated as an exhibitor for years.

The reasons why approx. 58,000 companies in Germany regularly exhibit at trade fairs are as varied as the industries they represent. Together with the trade fair organisers, the AUMA Association of the German Trade Fair Industry asked around 30 companies about the importance of trade fairs for their business. The statements create a kaleidoscope of the exhibiting industry from global players such as BASF and Siemens to medium-sized companies such as EPHY-MESS. Get to know some of the people behind the number "58,000" and find out why the economy in Germany needs trade fairs. Link to the AUMA website (German version): https://www.auma.de/de/medien/meldungen/neue-auma-reihe-die-wirtschaft-braucht-messen

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